In-house product photography seems easier. You can have access to all the necessary tools and equipment. Plus, if you are a professional photographer, you may have the setup needed for product photography in your studio.
But in outdoor product photography, things are different. Capturing random images of your products outdoors won’t yield the expected results. Choosing an ideal strategy to make the most of outdoor photography is essential.
What should you do then? Here comes the importance of advanced photography ideas based on the outdoors. We’ll guide you on that. And implementing the knowledge will help you boost online sales by a large margin.
Why Does Outdoor Photography Matter?
If you know, then you know. But if you don’t, here’s why you would like to consider outdoor product photography;
Authenticity and Realism
When purchasing from an online shop, shoppers don’t have the luxury of touching and sensing the products. They rely on what they see. If product images seem captivating, they won’t feel shy about purchasing. That’s why authenticity and realism matter in product photography.
But how?
Outdoor product photography can bring realism to product images. Shoppers then better relate to the products. For example, let’s say you sell sunglasses online. Now, if you hire a model, wear sunglasses, and capture images, customers can better relate to the products.
That’s the power of product photography outside the door!
Emotional Connection
Achieving an emotional connection between the products and their customers always helps businesses to drive sales. Yes, you have read that right. Outdoor product photography can trigger emotions among customers. They can better judge the products, be satisfied, and ultimately purchase.
There is a power to evoke emotions through stunning visuals. Photography on the beach, forest, or even lake and mountain enhances the visual appeal of the product images.
What do you like the most? In-house product photoshoot or outdoor product photoshoot?
Brand Storytelling
Do you want to establish your business as a brand? Yes, why not? Showcasing high-quality product images on your online store will help you meet the purpose. If you look at the product photography tactics of the biggest brand, you’ll find one thing in common.
Brands are focusing on outdoor product photography a lot. You may want to take advantage of the exciting opportunity to tell your brand stories. And if you are still deciding about product photography outdoors (we hope you are), this can be a decent trigger point.
Creative Outdoor Photography Ideas
When asking professional product photographers for outdoor photography tips, you’ll have many variations. There is nothing wrong with this as well.
You may have some personal preferences or choices you want to add. It’s entirely up to you at the end of the day.
- Lifestyle Photography
This is one of the most effective types of product photography that you may want to perform. Remember, we mentioned that outdoor product photography can enhance the realism of the product images. And that can’t be possible without lifestyle photography.
In lifestyle photography, businesses hire models and then capture product photography with them. Lifestyle product photography regarding watches, sunglasses, apparel, shoes, and more can be very prominent.
Now, you’ll find a good number of variants of lifestyle photography. The type of variant you choose depends on the exact products you want to capture the photos.
If you sell sports equipment or outdoor products, this will help you by a large margin. Moreover, you need to capture the products in action in this case. People photography brings products to life by showcasing them in action.
Models demonstrate how products can be used in real-life settings, making them relatable and desirable. Flat lay photography, on the other hand, offers a static yet impactful approach.
- Urban Photography
Do you want to bring a more urban vibe to your product images? Urban photography is for you, then. As the name suggests, urban photography uses city spaces most to bring you product photography outcomes.
Cityscapes offer breathtaking backgrounds for displaying goods against famous skylines or the vibrant energy of the metropolis. Street photography elegantly integrates items into ordinary surroundings by capturing them in unscripted times.
To convey a feeling of grandeur and elegance, architectural photography uses famous buildings and structures as backgrounds. These techniques improve product photos by incorporating the city’s vibrancy and individuality.
- Beach Photography
Pick a spot with clear water and clean sand. Use the beach’s natural hues and light to enhance your merchandise. Place your merchandise on a piece of driftwood or a beach blanket. Try out various viewpoints and angles to get distinctive and striking images.
- Mountain Photography
Look for a beautiful location with a fantastic view. Set your merchandise atop a mountaintop or a rock. Use the expansive terrain as a backdrop to draw attention to the breadth and scope of your goods. Adjust your camera’s settings to capture the striking contrast between your goods and the untamed alpine landscape.
- Seasonal Inspirations
The tranquil beauty of snow-covered landscapes may be captured. Examine the snow for intriguing designs like frozen rivers or frost on trees. You can also use winter’s gentle, diffused light to create a mystical ambiance.
To commemorate rebirth, take pictures of cherry blossoms or blossoming orchards. Seek out intriguing compositions, such as a field of blooming flowers or a solitary flower against a pure blue sky. Create a delicate and romantic ambiance by utilizing spring’s mild, mellow light.
Tips for Successful Outdoor Shoots
Although outdoor photography has many creative opportunities, the unpredictability of weather and lighting conditions may often make it difficult. Planning, perfecting lighting techniques, and capturing the ideal time are all necessary for taking breathtaking photos.
Photographs may be balanced and visually pleasing if you use natural light correctly, use fill flash when needed, and pay attention to the sun’s position.
Learning compositional strategies like framing, leading lines, and the rule of thirds improves your photos and makes a powerful visual impression. A sturdy camera, tripod, and lens filters are just a few tools to overcome technical obstacles and take amazing outdoor photographs.
Importance of Image Editing on Outdoor Product Photography
Even with the best natural lighting and camera settings, image editing is crucial when taking outdoor product photos. It improves the final image’s professionalism and aesthetic appeal, which attracts more prospective buyers to the goods.
Editors can emphasize certain product characteristics and provide a consistent brand image by carefully adjusting color and exposure and eliminating distractions. Sales eventually increased due to this attention to detail, dramatically raising the caliber of outdoor product photography.
Using these innovative outdoor product photography ideas, you may boost sales and improve your brand’s online visibility. Remember that in today’s cutthroat industry, excellent images are crucial. So, pick up your camera, look around, and take breathtaking pictures that will make your audience want more.