With the emergence of e-commerce businesses worldwide, we are exploring some of the prominent product photography trends. The purpose of all these remains the same: to better attract the audience.
If you work with e-commerce, you need to understand the trends to implement them in your product photography strategy. And look, we are not saying you must copy all the trends. Instead, having some sort of idea regarding how things actually work makes sense, doesn’t it?
Thanks to AI technology, you can now produce stunning product photographs and showcase them on your online store for better results.
Do you know that around 75% of online shoppers rely on visuals when it comes to judging products and making purchases?
- 360-Degree Product Photography
In 360-degree product photography, consumers can view the product images from different angles. This gives them a precise view of the products, allowing them to better relate to the product features. Over the last few years, we have seen the massive use of this form of product photography strategy.
Now, the question is, how do you produce 360-degree product photos? This isn’t rocket science. You need to capture product images from several angles, and then, with the help of photo editing software like Adobe Photoshop, you can achieve the desired output.
You can also do one more thing. You can purchase a manual turntable and place the product on it. When the object starts rotating, you need to capture images.
- 3D Product Photography
It is important to give your product images a more realistic look. That’s why the concept of 3D product photography is so important. Basically, 3D effects are used to perform this kind of photography session. When the product images are captured, the three-dimensional representation of the products comes into play.
Consumers or shoppers can enjoy rotating, zooming, and examining the products comprehensively due to 3D product photography. There are some software like Blender, RealityCapture, or Adobe Substance 3D. This software helps scan the images and turn them into 3D versions.
- Lifestyle Product Photography
Lifestyle product photography has been very popular these days. You know, shoppers can relate products, understand how they actually add value to their lives, when they explore lifestyle product photography. If you sell products like watches, clothes, jewelry and like all these, lifestyle product photography can add value to your ecommerce business for sure.
- AI-Enhanced Product Photography
We are experiencing the usage of AI-technology in all the possible sectors out there. In case of ecommerce product photography, the picture remains the same. You can use AI tools to create and modify product images. All you need to do is choose the right tools and give them the prompts needed for expected outcome.
For example, you can use ChatGPT to manufacture some of the stunning products’ images. In the photography world, the rapid use of tools like Midjouney and DALE 3 simply showcase how trends have been changed over the years.
- Hyper-Realistic Photography
Do you want to showcase every possible detail of your product images? Well, this is important in order to generate sales. And here comes the hyper-realistic photography. The particular photography trend is supposed to provide both online and offline shoppers with an enhanced visual experience, especially for luxurious products.
- Ultra-High-Resolution 8K Images
At the end of the day, quality of the product images matters, no matter what you capture. The more capable you are when it comes to showcasing high-quality photographs, the more conversions they can generate. The ultra-high- resolution 8K images can bring precise clarity to the product images.
But how do you make that happen?
Along with the basic tools required for advanced photography, you also need standard prime lenses to take close shots. And then the editing part should also play a leading role. Combining all can bring you with a desired outcome.
- Dark Mode Photography
Dark-mode product photography can generate a more aesthetic look. But it is true at the same time that not all the products are suitable for this photographic trend. You can choose products like watches, jewelries, and more to implement this ecommerce product photography strategy.
In other words, products must pop-in the dark background. This way, you will be able to highlight the details of the products. Ample dark spaces around the products can also ensure the focus needed.
- Drone Product Photography
Do you want to bring a more aerial view of your product images? You can meet the purpose with drone product photography. This might seem an inconvenient option but it is possible to bring a more unique look with your product images. And as you probably know from the name, you need a drone in order to perform this kind of photography.
Also, you can simply put your products on the photography set and start taking aerial views. This won’t make sense. So, what you should do is to choose an open place and start taking photos of your products. But as purchasing drones can cost you too much money, you can avoid the trend (if you don’t already own one).
- Candid Product Photography
When it comes to bringing a more natural look with your product images, candid photography can play a leading role. Here, you need to capture images from random angels but it should generate a vibe so your audience can easily relate to the products.
- Commercial Product Photography
If you want to bring more sales, you need commercial product photography. This motivates the shoppers to make purchases, showcasing the unique features of the product images. And as the way will advance, we’ll see the emergence of commercial product photography with the pace of ecommerce business.
A professional photography team can play a leading role here. You can also go with advanced ecommerce photo editing services to better bring the outcome you have always wanted.
You don’t have to follow every trend blindly. Experimentation and learning will lead to discovery. However, trends gain traction because they resonate—that’s consumer psychology. The key is to influence buyers by capturing their attention, not through aggressive sales tactics, but by highlighting what you offer.