When it comes to product photography, you should be a bit smart and calculative at the same time. Before getting started, a simple question may make sense; what is the purpose of product photography? Isn’t the ultimate goal to drive sales? If yes, then random product photography won’t pay you enough.
So, does it mean you should get a pixel perfect product photography frame to better perform the task? Yes, you should.
And you know, there’s a lot of things to take into consideration in order to meet your product photography purpose. On the flip side, there are some practices you badly need to avoid. From showcasing high-quality product photographs to ensuring proper branding, you can’t just do the things.
In the rest of the articles, we’ll let you know the ‘why’ behind all these. Don’t even blick as you may miss some crucial points.
- Uneven Lighting
There’s no way you can establish that lighting doesn’t play a leading role in product photography. In order to capture the best of product photographs, there should be enough lighting facilities. But at the same time, this doesn’t mean that uneven lighting should be accepted.
Uneven lighting, moreover can reduce the exposure from product images and make them look dull. And in most of the cases, there are issues with the way photographers place the light. Now depending on how you want to capture product photographs, the placement of the light will vary.
The thing is too much light can cause over exposure. And when this happens, the product’s images lose their attraction and appear in a way you will not like. Similar to overexposure, underexposure is also not good for product photography. So, you need to be quite mindful about that.
- Clutter Background
Look, the basics of product photography is to make adjustments happen based on the demand. There are some product images that require a plain and completely free background. On the other hand, there are products that look good having some elements in the background. In short, it all depends on the way you want to present the products.
But make sure the background you choose for each product photography is not that cluttered. It is important to highlight your product features, isn’t it? But if the background is so cluttered, you can’t meet that purpose.
- Poor Product Placement
You should have a pretty clear idea on how to place products when it comes to capturing them well. Poor product placement won’t bring you accurate and expected results.
Then again, perfect product photography doesn’t mean you only need to keep a single thing right. At the same time, it is important to build the process. Placing the product in the right direction is one of them. And make sure you do that right.
- Blurry Images
Blurry images don’t help meet product photography purposes. Let’s say you have uploaded the product images on your ecommerce store, but the images look blurry. Will the images drive the attention of your audience? No way. You may not like to upload your blurry picture on social media, right? So, why bother this with product photo editing?
Using a tripod will help you avoid the scenario. This will keep things stable and the image editing output you can will be pretty much satisfying. If you can afford, go with the high-quality lens as this will also help you deny having blurry images.
- Inaccurate Color Balance
It is important to make sure your product images appear in the same color after you capture them. Sometimes, accurate color correction may take place and can reduce the overall quality of your product images. And here comes the importance of color correction image editing.
Even if you are not quite capable of being the best color balance on the card, you can still fix the color related issue with the help of color correction image editing services. Hope you’ve got the point we are trying to establish here.
- Over Editing
In order to ensure an expected look of your product images, product photo retouching is key. With the help of high-end photo editing, it is very much possible to remove any defects from the captured images and present them in a proper manner. But at the same time, you need to make sure you don’t over edit the images. Over editing brings opposite results all the time.
Here you can have the professional touch. Professionals who are specialized in product photo editing know what needs to be done in order to make the post processing more effective. Remember we mentioned the facts of being calculative and smart while capturing product images. Now you can relate that, can’t you?
- Incorrect Image Sizing
Your product images should be in the right size. Otherwise, they won’t look good when uploaded online. Now you might be wondering what is the point of correcting image sizing while capturing product images, right? Well, it is important to keep the images in the right size in order to publish online and print.
- Poor Retouching
Capturing random photographs of your product images and uploading them online won’t bring you expected results. Instead, it is always important to make sure your product images go through advanced retouching techniques. Once this happens, it will be very much possible to showcase high-quality product images on your online store.
With the help of professional retouching services, you can upgrade your product images on a large scale. When professionals handle the job, you will have a more decent product image editing output. And that’s all that matters the most.
- Low Contrast
Similar to the inappropriate lighting, low contrast can also cause barriers in getting a pixel perfect product photography frame. So, as a professional photographer, you need to avoid the issue of low contrast at any cost.
But the question is, how do you avoid the issue of low contrast to avoid in your product photography? Well, what you really need to make sure is that there should be enough lighting facilities. But it is important to keep an optimal camera setting in this case.
- Dirty or Damaged Products
You need to be pretty much selective regarding what product images you are really going to capture. At the end of the day, it is important to guarantee you choose products that are both good in quality and shape. And only then, you will be able to have a decent product image editing output.
There’s no alternative to become a bit selective in order to showcase the best of product photographs on your online store.
As you can see, getting pixel perfect product photography is not that hard. You should be a bit mindful in order to perform the task. Now if everything remains fine, you will be in a position where you can drive the busy attention of your potential customers with the product images.